There are many ways to do this. One is to creatively add popular keywords all over your site, in your post titles, your categories and tags, anywhere that would be picked up by a search engine. If you say “Purple Manatees” 400 times on the front page of your website, chances are you will rank pretty high on an MSN search for purple manatees. If you say “purple manatees” 400 times AND “large redish-blue sea creatures that are also known as cows of the sea, who live in the ocean in salt water and swim like fishes even though they’re mammals who are larger than PARIS HILTON or BRITNEY SPEARS,” you really broaden the search results people can use to find your site.
I’ve never really done this, but I hear the key is to use terms that a lot of people search for and to use as many different terms as possible.
Today I noticed that although I don’t do this on my website, I totally do it to get my kids to put the lunch I’ve made high on their personal search results page. Laylee wanted peanut butter and Magoo just wanted some BREAD!
Instead of — “peanut butter sandwiches,” I made, “Peanut butter and jam sandwiches on bread with pink jelly, sugar sauce that tastes like candy, creamy brown sauce, squishy homemade pastry and protein.”
That way, if they’re searching for peanuts, butter, jam, sandwiches, bread, pink things, jelly/jello/gelatinous anything, sugar, sauce, brown items, things that squish, homemade things, pastries, or vital protein-type nutrients, my PB&J creation will match their search perfectly.
Tomorrow I may whip up some “Kraft macaroni and cheese, slightly overcooked but almost al dente, pasta noodles with orange cheesish sauce, made with milk (an ingredient also found in ice cream), butter, unknown chemicals, saturated fat, refined carbohydrates, fun, slurpable goodness and joy.”
the reasons: cilantro, blue sky, Dan greeting me in the morning with an invitation to go clothes shopping